World Wide Fund for Nature (WWF) Australia


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Who are WWF Australia?

World Wild Fund For Nature (WWF) Australia are a nature conservation charity. They “work with governments, businesses and communities so that people and nature can thrive within their fair share of the planet’s natural resources.”

WWF Australia is part of the WWF International Network.

Why do they exist?

WWF have a mission “to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting pollution reduction and wasteful consumption.” 

What do they do?

WWF Australia work across the following thematic areas:

  • Species: work in partnership with a variety of organisations, communities and individuals to protect those endangered species most in need.
  • Oceans: working with other organisations to protect marine life in the Antarctic and Great Barrier Reef.
  • Food: work with food producers, companies, governments, non-governmental organisations (NGOs) and the Australian public to demonstrate sustainable food production and consumption.
  • Climate: work with businesses, governments and communities to accelerate the solutions and speed up Australia’s transition to zero carbon pollution.

How do they earn their money?

   
  
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    Source: Australian Charities and Not-for-profits Commission

Source: Australian Charities and Not-for-profits Commission

 

How do they spend their money?

   
  
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    Source: Australian Charities and Not-for-profits Commission

Source: Australian Charities and Not-for-profits Commission

 

Should I donate to WWF Australia?

WWF Australia is a legally registered charity with deductible gift recipient status. They describe their purpose, the programs they are undertaking and the results of their programs. They undertake original research and demonstrate they work strategically with other organisations to deliver their goals. Notably, they demonstrate they are trustworthy by clearly describing their executive team, their board, finances, and outlining the measures they have in place to minimize conflicts of interest. 

However, we would need to see more on their strategy and how they evaluate their programs before being confident WWF Australia is an effective charity. WWF Australia indicate in their 2017 Annual Report that they have just commenced a new strategy. We couldn’t however find this strategy on their website, or key elements of the strategy. Without a strategy it is difficult to understand the future direction of the organization and how they will monitor their own performance. In addition, while WWF Australia highlight key results of their programs, they don’t indicate how they are evaluating the effectiveness of their programs. Evaluations are necessary to provide context for results: they help us understand WWF’s role within a broader network of organisations pursuing similar goals and steps for how WWF can improve performance in the future. 

After considering both the strengths and weaknesses of WWF, our recommendation is neutral. They demonstrate that they are trustworthy, but provide only limited information to demonstrate they are effective. We therefore need further assurances before being able to recommend them with confidence.

In order to improve our confidence with WWF, we would like to see:

  • Their current strategy
  • Evaluations of their programs.

WANT TO KNOW MORE?

We have looked into the finances, operations and results of WWF Australia and present our evaluation in a report that you can download now. This evaluation shows you how your donation is spent, who is running the organisation and if there are any potential conflicts of interest. It also looks into whether the charity can demonstrate they are delivering meaningful results. Finally, it contains our recommendation on if you should donate to them and why.

Download our complete evaluation of WWF Australia below to find out if they're the charity for you.


World Wide Fund for Nature (WWF) Australia
50.00

Find out whether WWF Australia is the charity for you. In this evaluation we describe what this charity does and why, what you should know about them, how your money is spent, who is running the organisation and whether they deliver results. Last of all, we recommend whether you should donate to them based on the findings of our analysis.

 

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